Challenge
Encourage community members to show their “Thrift Love” by donating their gently-used items to their local Goodwill retail store or Donation Xpress location in Brevard, Lake, Orange, Osceola, Seminole, and Volusia counties.
Process
In-store posters
MyInstore Radio
PR opportunities
Bounce-back coupon
Social media ads
Organic social media
Email
SMS text messages
Landing page
Website banner
