Earth Month Marketing Campaign

Challenge

Create a multi-channel marketing campaign to increase donor acquisition and retention, increase donation value through volume, increase sustainability awareness, and encourage secondhand shopping.

Process

  • In-store posters

  • MyInstore Radio

  • PR opportunities

  • Car magnet

  • Limited edition employee Earth Day shirt

  • Social media ads

  • Organic social media

  • Email

  • SMS text messages

  • Landing page

  • Website banner

  • AddEvent shareable calendar date

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